15 September 2017
Chinese and Indian news media command millions of followers on Facebook - but it is in the much tinier Myanmar where news media is really effective?
Today, we released the Facebook Index Asia-Pacific, which measures news outlets in this part of the world based on the number of their followers reported to the size of their local market.
The news media market on Facebook in the Asia-Pacific region is extremely vibrant. Only two media outlets score more than 100 in the Index in Asia-Pacific, which is a low score compared to, say, the Middle East and North Africa (MENA) region where we have 17 such news outlets. However, that is explained by the homogeneity of the MENA market, where nations are united by the common use of Arabic. It is not the case in Asia, one of the most diverse continents, an amalgam of language markets, foreign influences and cultures.