Rebecca MacKinnon

Ranking Telcos: Name and Shame Them and They Will Improve

There are several initiatives out there that measure and rank companies. Pharmaceutical manufacturers are ranked according to how they ensure access to medicines and major foodstuffs producers are ranked according to their impact on communities. Now, we have the Corporate Accountability Index that measures how internet companies and telcos fare in their general commitment to digital rights and practices related to freedom of expression and privacy.
 
However, is this merely a game of name and shame?
 

Though it seems like one, the ultimate goal is to actually improve companies. Rebecca MacKinnon, the director of the Corporate Accountability Index, an initiative supported by a dozen of funders and several research centers, says that the main goal of this initiative and the kind of impact the index is craving is to force companies to improve their policies, because that will ultimately have positive repercussions on consumers.