Rana F. Sweis

Plans to Launch “Public Service” TV Channel in Jordan Raise Eyebrows

Jordan’s state television JRTV has seen its audience levels plummeting  in the past decade. Its reform has never succeeded. Now, the government pledges to launch a new TV channel that would truly serve the public. But these plans are raising numerous eyebrows.
 
The government of Jordan has reportedly decided to allocate nearly US$15 million a year to fund a new “public service” broadcast channel.
In the past few weeks, many commentators and media analysts have considered trying to reform  the already bloated and bureaucratic state television, Jordan Radio and Television Corporation (JRTV), which has lost viewership over the years, mainly because it has been unable or unwilling to reform. The decline was the result of the growing number of satellite channels in the region that provided more attractive entertainment and improved programming, including news.