Radio Herceg Bosna

How to Neuter Critical Media in Eastern Europe: Buy Them an Ad

The integrity and independence of journalism is in dire straits in eastern Europe. The preferential distribution of state advertising has had to do with much of this.
 
Celebrating 175 years of existence last year, Turkey’s leading telecom provider, Turk Telekom, organized a glamorous reception in Ankara, the nation’s capital city, attended by many of the country’s bigwigs. Turkish president Recep Tayyip Erdogan came in person to congratulate the telco’s chairman Mohammed Hariri for the company’s “exceptional service” to Turkey.
 
But the party was only a sprinkling in the company’s anniversary budget. On top of it, and other things, Turk Telekom splurged in 2014 on a massive advertising campaign ballyhooing its then upcoming anniversary. However, this spending spree turned out to be a rather clever political maneuver instead of a usual corporate stint. Data from Nielsen Company AdEx, which monitors ad spending in Turkey, show that Turk Telekom doled out some US$ 63m to 16 pro-government media outlets. Opposition newspapers such as Zaman, BirGun or Cumhuriyet didn’t receive a dime.