Facebook is not particularly popular in the former Soviet Union space when it comes to news media. Outside Russia, though, Facebook news media from other CIS nations are steadily building a strong market.
Today, we release Facebook Index CIS/Russia, which measures news outlets in this region based on the number of their followers reported to the size of their local market.
The size of the Facebook market in the former Soviet Union space is strikingly small. The Facebook Universe in that part of the world totals some 20 million users. That is less than a fifth of the total combined population in the region. The low popularity of Facebook in the former Soviet Union region, particularly Russia, can to some extent be attributed to the solid position on these markets of Russia-originated social media such as Vkontakte, Odnoklassniki and Mail.ru (originally, an email service that is growing into a social hub). In 2016, Vkontakte alone had a total of some 100 million active users, according to data from the site.