Kenya

News Media in Africa: The Big Boys on Facebook

Today, we released Facebook Index Africa, which ranks Africa-based news media according to how much of the local Facebook markets they control.
 
Big Boys on the Block
The African Facebook market is highly concentrated. Unlike other continents, Africa has a fair amount of dominant news outlets. More than 100 news outlets in our Facebook Index reach at least ten readers in their national market. The continent also boasts ten news media platforms with a score of over 50, meaning a reach of over half of the Facebook population in the markets they’re targeting.