K2 Intelligence

America’s Advertising Agencies Funnel Ad Cash to Their Own Media

Ad agencies in America have been increasingly buying stock in media companies to secure slots for their clients’ ads. Nothing would be wrong with that if they remembered one thing: to tell their clients, the advertisers, what they actually own.
 
Back in the old days, the advertising sales unit and the newsroom in major independent newspapers were two separate departments. Sometimes people in the two parts of the newspaper wouldn’t even be allowed to meet. The idea was to insulate the newsroom from the pressures of some advertising agencies who wanted inches of flattering coverage in exchange for spending ad dollars in the newspaper. The ultimate goal was to secure independent reporting.
 
Those days are gone. Advertisers, ad agencies and media companies collude more than ever these days.