2 December 2015 By Jimena Zuluaga
Millennials, as today’s youth are known, are the dominant audience of Latin America. They increasingly consume media on mobile devices. These two trends are telling for where Latin American media will be in a decade or so.
Latin America accounts for 10% of all internet users worldwide, which is more or less what the region represents in terms of global population as 8.6% of the globe’s inhabitants are located there, according to the latest report from Comscore. However, this proportion varies significantly. Europe, where over 10% of the globe’s population is located, accounts for some 27% of the total online population worldwide. In contrast, Asia, where some two-thirds of all the people in the world live, is home to only 40% of all internet users today. Comscore’s study brings together Africa and the Middle East in a single region that hosts 9% of all internet users.
The obvious conclusion is that although it seems that today everything is literally online, people, relationships, trade, politics, you name it, the reality is different. The digital divide, which is a hot topic in Latin America, is also significant in the global context.