Indexes

Facebook News Media: The Heroes and Zeros

One would expect the richer western newsrooms to be more agile in commanding online audiences; however, it is news outlets in less developed markets that are far more effective in capturing audiences on Facebook, according to our newly released in

Facebook News Media: Who Is Winning in Asia?

Chinese and Indian news media command millions of followers on Facebook - but it is in the much tinier Myanmar where news media is really effective?
 
Today, we released the Facebook Index Asia-Pacific, which measures news outlets in this part of the world based on the number of their followers reported to the size of their local market.
 
The news media market on Facebook in the Asia-Pacific region is extremely vibrant. Only two media outlets score more than 100 in the Index in Asia-Pacific, which is a low score compared to, say, the Middle East and North Africa (MENA) region where we have 17 such news outlets. However, that is explained by the homogeneity of the MENA market, where nations are united by the common use of Arabic. It is not the case in Asia, one of the most diverse continents, an amalgam of language markets, foreign influences and cultures.

The Big Facebook Boys in the Russian Commonwealth

Facebook is not particularly popular in the former Soviet Union space when it comes to news media. Outside Russia, though, Facebook news media from other CIS nations are steadily building a strong market.
 
Today, we release Facebook Index CIS/Russia, which measures news outlets in this region based on the number of their followers reported to the size of their local market.
 
The size of the Facebook market in the former Soviet Union space is strikingly small. The Facebook Universe in that part of the world totals some 20 million users. That is less than a fifth of the total combined population in the region. The low popularity of Facebook in the former Soviet Union region, particularly Russia, can to some extent be attributed to the solid position on these markets of Russia-originated social media such as Vkontakte, Odnoklassniki and Mail.ru (originally, an email service that is growing into a social hub). In 2016, Vkontakte alone had a total of some 100 million active users, according to data from the site.
 

Latin American News Media: Who Is Big on Facebook?

Today, we released the Facebook Index Latin America, which ranks news media platforms from Latin America based on the number of Facebook followers compared to the size of their market.
 

Central America, Still Lagging Behind

In spite of high inequality and rampant poverty, which further contributed to the widening digital divide in Latin America, the internet has experienced accelerated growth. Some 55% of the inhabitants of Latin America used internet in 2015, according to the Economic Commission for Latin America and the Caribbean (ECLAC), a UN agency.