Guatemala

Latin American News Media: Who Is Big on Facebook?

Today, we released the Facebook Index Latin America, which ranks news media platforms from Latin America based on the number of Facebook followers compared to the size of their market.
 

Central America, Still Lagging Behind

In spite of high inequality and rampant poverty, which further contributed to the widening digital divide in Latin America, the internet has experienced accelerated growth. Some 55% of the inhabitants of Latin America used internet in 2015, according to the Economic Commission for Latin America and the Caribbean (ECLAC), a UN agency.
 

Latin American Digital Media Are Not so Digital

Latin America has seen unprecedented growth of digital journalistic enterprises in the past five years. But serious questions about their viability have arisen as many of them only sloppily engage with audiences.
 
When Daniel Eilemberg, 30 at the time, launched Pajaro Politico (Political Bird) back in 2009, a Twitter account curating content from international news groups and breaking its own news, nobody would have guessed that it would eventually become a political news and aggregation site with more online readers than well-funded sites of established media groups in Mexico. 
 
It did. Animal Politico site, geared on publishing political news, was born in a year. Today, it boasts over one million likes on Facebook and some 1.1 million Twitter followers. The site’s readership exceeds four million unique visitors. Animal Politico is not alone in Latin America’s booming internet news market. Since 2010, the region has seen staggering growth in new digital journalism initiatives.