El Salvador

Latin American Digital Media Are Not so Digital

Latin America has seen unprecedented growth of digital journalistic enterprises in the past five years. But serious questions about their viability have arisen as many of them only sloppily engage with audiences.
 
When Daniel Eilemberg, 30 at the time, launched Pajaro Politico (Political Bird) back in 2009, a Twitter account curating content from international news groups and breaking its own news, nobody would have guessed that it would eventually become a political news and aggregation site with more online readers than well-funded sites of established media groups in Mexico. 
 
It did. Animal Politico site, geared on publishing political news, was born in a year. Today, it boasts over one million likes on Facebook and some 1.1 million Twitter followers. The site’s readership exceeds four million unique visitors. Animal Politico is not alone in Latin America’s booming internet news market. Since 2010, the region has seen staggering growth in new digital journalism initiatives.