BuzzFeed

Analytics in the Newsroom: Just How Powerful Can They Become?

The use of data and analytics to track audience behavior is becoming increasingly more central in newsrooms around the world. A data-informed approach, once associated with brands like BuzzFeed or Gawker, is now making inroads in organizations like the Guardian, Die Welt or the BBC. But significant gaps remain in how different newsrooms use analytics for editorial purposes. 
 
A new study by the Reuters Institute for the Study of Journalism analyzes how a range of different newsrooms across Europe and North America are developing their use of analytics – systematic analysis of quantitative data on audience behavior – as part of the battle for attention. 
 
The first and most evident sign of the rise of analytics in newsrooms around the world is the spread of tools to track audiences. Many newsrooms employ some sort of off-the-shelf tools and gather real-time traffic insights, which they often use in an ad-hoc manner to help increase day-to-day traffic and reach.
 
In many cases though, this generic approach – focused on short-term optimization goals - pretty much summarizes the organization’s analytics strategy. 
 

Millennials Are Shaping the Future Latin American Media

Millennials, as today’s youth are known, are the dominant audience of Latin America. They increasingly consume media on mobile devices. These two trends are telling for where Latin American media will be in a decade or so.
 
Latin America accounts for 10% of all internet users worldwide, which is more or less what the region represents in terms of global population as 8.6% of the globe’s inhabitants are located there, according to the latest report from Comscore. However, this proportion varies significantly. Europe, where over 10% of the globe’s population is located, accounts for some 27% of the total online population worldwide. In contrast, Asia, where some two-thirds of all the people in the world live, is home to only 40% of all internet users today. Comscore’s study brings together Africa and the Middle East in a single region that hosts 9% of all internet users.
 
The obvious conclusion is that although it seems that today everything is literally online, people, relationships, trade, politics, you name it, the reality is different. The digital divide, which is a hot topic in Latin America, is also significant in the global context.