Facebook News Index (Language)
The Index covers all news outlets registered as such on Facebook as described in the Facebook Index methodology as well as all international news outlets under the same categories that address a specific language market.
The Facebook Language Index measures the reach of news media in the Facebook Universe by comparing the followers base with the total number of speakers of the index’s language on Facebook. The total language universe on Facebook was estimated based on data from Facebook, UNESCO and MPM Research Unit. For example, the Facebook Language Index for the Arabic-language media shows you how many people media and news platforms reach in 100 Arabic-speaking internet users. Five of the most used languages on the internet are monitored. Chinese is not yet included as data on the number of Chinese speakers online are not reliable. Overall, these five languages account togeher for over 1.65 billion readers.
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