Facebook Index North America

About Facebook Index
The Index aims to cover all major news publishing outlets registered as such on Facebook. According to the Facebook categorization, these platforms are registered either as “media/news company”, “media/news/publishing” or “news/media website”. The Index also covers those platforms registered as TV companies or TV channels, as they also qualify as media and news websites. Platforms registered as radio stations in Facebook categorization were not included, as most of them don’t qualify as news platform operators. We included only those radio stations that are run as part of online news platforms.
We are aware that some news operations are not registered as such. Therefore, during our monitoring, we are scoping the field to identify also these platforms.
We use local experts as well as data from a dozen consultancies to verify the data and publications included in the Index.
The Facebook Index measures the reach of news media in the Facebook Universe by comparing the followers base with the total number of Facebook users in a given country. Essentially, the Facebook Index shows you how many people media and news platforms reach in 100 Facebook users.
In North America (including United States and Canada), the Facebook Universe totaled over 223.3 million users in mid-2017. Over 400 news and media platforms are being monitored in North America as part of this index.
Do you know of any news and media platforms not covered by this Index? Tell us.

 
Facebook Index North America, 2017

Rank

Country

Platform

Number of followers

Facebook Index

1

United States of America

CNN

27241542

13.5

2

United States of America

CBC News

1961614

8.9

3

Canada

Fox News

15263900

7.6

4

United States of America

Global News

1619696

7.3

5

Canada

New York Times

13795351

6.9

6

United States of America

China Daily

12267973

6.1

7

United States of America

Time

11942724

5.9

8

United States of America

Telemundo

11850630

5.9

9

United States of America

ABC News

11160471

5.5

10

United States of America

HuffPost

9740056

4.8

11

United States of America

USA Today

9525015

4.7

12

United States of America

NBC News

8942523

4.4

13

United States of America

Univision Noticias

7094927

3.5

14

United States of America

CTV News

751587

3.4

15

Canada

NPR

6164745

3.0

16

United States of America

The Globe and Mail

649183

2.9

17

Canada

Washington Post

5771207

2.9

18

United States of America

The Wall Street Journal

5627514

2.8

19

United States of America

Le Journal de Montreal

589039

2.7

20

Canada

L’actualite

464332

2.1

21

Canada

CBS News

4131461

2.1

22

United States of America

New York Post

3998652

2.0

23

United States of America

Reuters

3866508

1.9

24

United States of America

The Toronto Star

390818

1.8

25

United States of America

Breitbart

3658101

1.8

26

United States of America

PBS

3505795

1.7

27

United States of America

Vanity Fair

2845052

1.4

28

United States of America

LA Times

2627045

1.3

29

United States of America

Bloomberg

2612424

1.3

30

United States of America

The Atlantic

2224922

1.1

31

United States of America

MSNBC

1899736

1.0

32

United States of America

BBC America

1954225

1.0

 

Source: Mediapowermonitor.com, 2017


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