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Facebook News Index North America
The Index aims to cover all major news publishing outlets registered as such on Facebook. According to the Facebook categorization, these platforms are registered either as “media/news company”, “media/news/publishing” or “news/media website”. The Index also covers those platforms registered as TV companies or TV channels, as they also qualify as media and news websites. Platforms registered as radio stations in Facebook categorization were not included, as most of them don’t qualify as news platform operators. We included only those radio stations that are run as part of online news platforms.
We are aware that some news operations are not registered as such. Therefore, during our monitoring, we are scoping the field to identify also these platforms.
We use local experts as well as data from a dozen consultancies to verify the data and publications included in the Index.
The Facebook Index measures the reach of news media in the Facebook Universe by comparing the followers base with the total number of Facebook users in a given country. Essentially, the Facebook Index shows you how many people media and news platforms reach in 100 Facebook users.
In North America (including United States and Canada), the Facebook Universe totaled over 223.3 million users in mid-2017. Over 400 news and media platforms are being monitored in North America as part of this index.
Do you know of any news and media platforms not covered by this Index? Tell us.

 

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